Lori Bakes

The Challenge:
Lori Bakes is an up-and-coming bakery that was in the business of attracting its ideal client. Armed with beautiful and decadent desserts, Lori Bakes wanted to expand their clientele with a complete branding design, from logos, word marks, and color palettes. In addition, as new business owners, they needed to put their best foot forward.

The Solution:
We developed a comprehensive brand strategy for them to attract their ideal client and make the brand appear inviting and warm. During the process, we researched competitors, fully immersed ourselves in the customer experience (yummy cupcakes!), and created an all-extensive brand identity for this new bakery. Our team then went to work creating logos, brand colors, and brand fonts.